The Travelling Pixie in London
Synopsis: The Always’ #LikeAGirl campaign targets adolescent girls, especially when puberty has an immense impact on a girl’s self-confidence. The #LikeAGirl campaign aims to empower girls to feel confident in simply being themselves and believing in themselves.
We have never really been aware that the term ‘like a girl’ has such a negative impact on us while we were growing up until the release of this campaign – well at least I haven’t really thought of it. I have just gotten used to the fact that ‘like a girl’ is associated with a negative meaning and is essentially discouraging. Thanks to Always and the #LikeAGirl campaign, awareness has been raised with regards to the emotional and psychological impacts of this simple phrase.
What we can do, is to spread this idea around, raise awareness to both girls and boys, teach them to not be ashamed of going through puberty, and not be caged within what society stereotyped you to be. Not only should this campaign be targeted towards adolescent girls, but we should also raise awareness to little kids, to not make fun of their neighbour’s daughter for playing ‘like a girl’ and that gender is not the only thing that defines people. To respect that different people have different talents, regardless of their gender and to remove this ‘like a girl’ stereotype from our societies and finally, to empower everyone with the confidence to believe that they could be whatever they want to be.