Always: #LikeAGirl Campaign

The Travelling Pixie in LondonAlways #LikeAGirl Campaign

Always #LikeAGirl Campaign

Synopsis: The Always’ #LikeAGirl campaign targets adolescent girls, especially when puberty has an immense impact on a girl’s self-confidence.  The #LikeAGirl campaign aims to empower girls to feel confident in simply being themselves and believing in themselves.



We have never really been aware that the term ‘like a girl’ has such a negative impact on us while we were growing up until the release of this campaign – well at least I haven’t really thought of it.  I have just gotten used to the fact that ‘like a girl’ is associated with a negative meaning and is essentially discouraging.  Thanks to Always and the #LikeAGirl campaign, awareness has been raised with regards to the emotional and psychological impacts of this simple phrase.

What we can do, is to spread this idea around, raise awareness to both girls and boys, teach them to not be ashamed of going through puberty, and not be caged within what society stereotyped you to be.  Not only should this campaign be targeted towards adolescent girls, but we should also raise awareness to little kids, to not make fun of their neighbour’s daughter for playing ‘like a girl’ and that gender is not the only thing that defines people.  To respect that different people have different talents, regardless of their gender and to remove this ‘like a girl’ stereotype from our societies and finally, to empower everyone with the confidence to believe that they could be whatever they want to be.


4 thoughts on “Always: #LikeAGirl Campaign

  1. Really inspire me of this term, and we are already used to the term, not even aware of what it mean at all. Especially the hidden negative meaning that’s associated with it. It’s the same meaning as sisi, but it also means a looking down on the female side which is deep inside our blood and affects out value without knowing it. Which I will take sometime to face and think about it.

    Liked by 1 person

  2. I personally find the term “like a girl” very patronising. Recently I was listening to the radio when I was driving and heard an advertisement for an insurance company called “drive like a girl” and the company stated that if you drive like a girl then you get money off of your insurance quote. Being a driver myself and knowing that I drive better than most boys, this really annoyed me. What actually determines driving like a girl? Driving slow? Driving cautious? Why does it have to suggest that driving in this manor makes you more like a girl. Why could the company not call themselves “driving the right way” or “safe and sound”. Things like this really get to me.

    Liked by 1 person

  3. I did not want to be a girl, because boys and men clearly had it better. My dad’s only responsibility was his job and he clearly preferred my brother to the girls. My mother worked like a dog and he treated her and the girls like servants. Only a fool would have wanted to be a girl in our family.


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