We, as humans, subconsciously try to not see ourselves / our actions under the filter of the seven deadly sins for various reasons such as not wanting to judge ourselves, and because we would feel ashamed of our actions and thoughts if we start to view ourselves in this light. We refuse to think of ourselves as a bad person, we do not want to admit that we have our ugly side, and most importantly, we do not want to admit to ourselves that our thoughts and actions are flawed, that we are not ‘perfect’.  Yet, if we see other people doing the same ‘sins’ as we naturally do in our everyday life, we judge them. We judge them for being human, for sinning.

Through these posters, I hope to bring out this message through the lighthearted and shallow language of advertising, sinning is not bad afterall, we’re only human.  Feel free to judge me after seeing these posters, but after you do, think about it, was there any point in life where you had these emotions too?  Where you’ve ‘sinned’?  I simply wish for you to acknowledge that not only do we sin in our everyday life, but we are also subconsciously denying it. I do not wish for you to make a change to your life, but just to allow you to see who you truly are.